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José Rivera Casa Noble's roots can be traced as far back as the mid-1700s, as a hacienda surrounded by a vast land where only one thing was to be found: Blue Agave (Tequilana Weber), tequila's one and only source. In a few years, this particular hacienda became one of the most industrially developed facilities of the region; its lands holding close to 1 million agave plants. The whole region recorded a 6 million total. At the turn of the century, this hacienda had a daily production capacity of ten 66-liter barrels.
By the early 1900s, the beverage known as "vino mezcal" or "vino tequila" began growing in popularity and acceptance as a straight drink, unfiltered and undiluted. Tequila was kept in wood barrels. People from all social levels enjoyed tequila with the same enthusiasm, and soon it became a tradition to drink at a wide variety of gatherings. |
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